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By now you will all have seen the Samsung report rap, as well as all the criticisms (facepalm). I guess we should give Samsung top marks for creativity and originality (any other report raps out there?) but pretty close to zero when it comes to intelligence and genius marketing. It defies understanding how the Samsung lyrics (Samsung, we 280,000 humans 40 percent 112,000 women You don�t have to worry after giving birth Sit back, relax, no need to work) got approved at any level of the organization.
However, don't throw the baby out with the bathwater, as they say. Maybe rapping reports is a good thing. With a little help from Wiki How to write a rap song, I thought it might be a good idea to offer some ideas to other companies that might want to move to the next stage in advanced and innovative reporting communications techniques.
So here you have it: The CSR Blog Report Rap: CSR is cool
When I think of a business it makes me depressed
I don't know why they do things it's all just messed
Up when they go for the money instead of respect and
They ruin the planet everything's just wrecked we can't
Live like this we need some air it's the corporate machine rollin over us there
We gotta fight back make more CSR so the people can live and reach for a star
End poverty end war end corporate fraud make it fair make it share don't ever get bored
CHORUS:
CSR is cool if you don't lose your cool
When you go with the flow the flow makes you go
If you wanna groove CSR is the move
Save the world save the planet we all approve
CSR makes things right it's for positive stuff
When it's CSR you can never do enough
It's long-term thinking that will win the day but we know
That investors will have their say and ask for money sooner not later
But we can't live our lives in the shadow of a dictator
We need to stand tall and show them all how
CSR can work in the here and the now and make our lives better in any weather
CHORUS:
CSR is cool if you don't lose your cool
When you go with the flow the flow makes you go
If you wanna groove CSR is the move
Save the world save the planet we all approve
Employees and staff should ensure that their leaders are
Right for the job and not chicken-breeders and know how to
Plan a CSR path with eco and green and employee motivation
To make a contribution and lift us out of desperation
CSR is the way to a better world ahead with 9 billion citizens needing to be fed
Globalization urbanization the digital divide it's all too much don't go along for the ride
Equality, humanity, end of poverty and hunger when we all pull together we can even get younger
CHORUS:
CSR is cool if you don't lose your cool
When you go with the flow the flow makes you go
If you wanna groove CSR is the move
Save the world save the planet we all approve
Feel free to use this rap in your report communications. No copyright :-)
elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting AND Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me via Twitter (@elainecohen) or via my business website www.b-yond.biz (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm). Check out our G4 Report Expert Analysis Service - for published G4 reports or pre-publication - write to Elaine at info@b-yond.biz to help make your G4 reporting even better.
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communications csr csr report csr reporting innovation rap samsung
